Achilles — Reels

This project was also for the clothing brand Graywear, but this time I worked on short video clips and reels for Instagram stories. We used these short videos to promote the brand and show the clothes in a more active way. I helped with planning the ideas, shooting the footage, and editing the final videos. The approach and style were quite simplistic and minimalistic because this was the brand's motto. We intentionally removed every distraction to focus on the clothing, exactly as the brand requested.

For the editing process, I kept everything very clean and short for social media. Since the style was so minimal, I focused a lot on the timing and movement of the clips. I added some basic music and text, but I made sure these elements did not take focus away from the clothes. It was a different challenge from editing photos, but I enjoyed finding a way to make simple videos that still catch the eye of people watching Instagram stories.