Graywear, Summer 2022

This project was for a clothing brand called Graywear, which is based in Tehran. I worked with them on a fashion photoshoot for their collection. My role was very hands-on and included different tasks. I helped with organizing the shooting days and planning how we would do things. Besides that, I was responsible for shooting and editing Instagram reels to promote the brand on social media.

A big part of my work here was the post-production. I did all the photo editing using Lightroom and Photoshop. This included retouching the model's skin, doing color correction, and color grading. Because the brand's clothes are very simple and dark, we decided to keep the photos mostly in black and white. I focused a lot on making the strong sunlight and the shadows look good to match the style of the clothing. Working on this project was a great experience for me. It was different from my personal work because I had to follow the specific needs of a real client and a brand identity. It taught me how to manage the whole process, from being on set to delivering the final images and videos for Instagram.